Week 1, Sep. 7: Contours of Digital Storytelling.

Themes: Introduction to the course. We’ll discuss assignments and expectations. We will unpack case studies of digital journalism and establish the language we’ll use over the course of the semester to analyze works of modern journalism.

Assignments for next week:

Due Sep. 12: Show and Tell.

Due Sep. 14: Pitch Aleszu the Storybench Q&A you’ll be doing: What project are you dissecting and whom are you interviewing?

Readings for next week:

Eric Newton,“A New Age of Communication,” Chapter One, Searchlights and Sunglasses, 2013.

John Wihbey,“Rethinking Viral: Why the Digital World Is Not as Democratic as We Think,” Pacific Standard, 2014.

Emily Bell, “Facebook is Eating the World,” Columbia Journalism Review, 2016.

Introduction to Design Thinking, Stanford D School


Week 2, Sep. 12, 14: The Tools of the Trade.

Due Sep. 12: Show and Tell presentations.

Due Sep. 14: Pitch Aleszu the Storybench Q&A in person.

Themes: We’ll take 5 minutes per presentation and then discuss journalism’s charge in 2017, including which tools and methods have evolved and which have held constant. We’ll look at case studies profiled on Storybench and explain the tools and techniques used. We’ll introduce a suite of tools we’ll be using next class and throughout the semester. We’ll meet break into groups and begin the design process for developing your desk’s beat, your audience and the product itself.

Lab: Digital Storytelling card game. In groups of two, you’ll shuffle, deal out, select and learn how to use at least two digital storytelling tools during class time. These include JuxtaposeJS, StoryMapJS, TimelineJS, IFTTT, Twine, SoundCiteJS, Polarr, Imgur, Google Cardboard Camera App, and PicGIFlite.

Assignments for next week:

Due Sep. 19: Find 2 sources each for your 3 story pitches. Pitch your group your first newsletter contribution. Send out emails to sources by end of the week.

Due Sep. 21: Before class: Draft of your Storybench Q&A. By end of class: A production plan and layout mockup for Newsletter #1.

Readings for next week:

Newsletters

Ann Friedman, “Email newsletter etiquette for journalists,” Columbia Journalism Review, 2013. Ann Friedman example newsletter. Archive here.

Liza Darwin and Casey Lewis, “The Problem With Email Newsletters,” Medium, 2016.

Tweetstorms

How the Texas Tribune uses tweetstorms and other social media strategies to drive audience engagement,” Storybench, 2017.

Fighting hunger, Texas Tribune on Twitter, 2017.

David Uberti, “Recognizing American journalism’s finest tweetstorms,” Columbia Journalism Review, 2017.

Hot takes

John West, “How hot takes drowned out journalism and ruined our Facebook feeds,” Quartz, 2016.

Jacob Harper, “Brace Yourself for the Greatest Hot Take in the World,” McSweeney’s, 2016.

Blogging

Joseph Lichterman, “The Atlantic is returning to blogging,” Nieman Lab, 2016.


Week 3, Sep. 19, 21: Newsletters and Bite-sized Reporting.

Due Sep. 19: Find 2 sources each for your 3 story pitches. Pitch your group your first newsletter contribution. Send out emails to sources by end of the week.

Due Sep. 21: Before class: Draft of your Storybench Q&A. By end of class: A production plan and layout mockup for Newsletter #1.

Themes: Hot takes, Tweetstorms, Blogposts, Newsletters. Drawing on the readings, we’ll dissect examples of bite-sized digital storytelling and do an exercise on writing news digests. We’ll explore the rise of newsletters and peruse a few examples in groups. We’ll break into desks and continue to hone our reporting direction and product design.

Lab: In groups, we’ll boot up our desk’s Twitter/Facebook profiles and sign into Tinyletter. We’ll continue along the design process and build a profile of who our subscriber is, what her needs are, and how we can meet those with our newsletter. By the end of class on Sep. 21 your group will present a production plan and layout mockup for your first newsletter. Before leaving class, groups will delegate reporting, art, design and other tasks. Groups will collaborate in Google Docs.

Assignments for next week:

Due Sep. 26: Contact 2 more sources if initial sources have not gotten back to you.

Due Sep. 28: Emailed to Aleszu before class: Storybench Q&A.

Readings for next week:

Neil Shea, “How to Tell Powerful Narratives on Instagram,” Nieman Storyboard, 2015.

Charlie Warzel and Lam Thuy Vo, “Here’s Where Donald Trump Gets His News,” BuzzFeed, 2016. Plus, behind the scenes of how Warzel and Vo did it.

Reporting with Web and social media data: Some helpful tools,” John Wihbey, Journalist’s Resource, 2016.

Tools for verifying and assessing the validity of social media and user-generated content,” Josh Stearns and Leighton Walter Kille, Journalist’s Resource, 2015.


Week 4, Sep. 26, 28: Reporting in the Digital Age.

Due Sep. 26: Contact two more sources for your newsletter story if initial sources have not gotten back to you.

Due Sep. 28: Emailed to Aleszu before class: Storybench Q&A.

Themes: In groups we’ll brainstorm how reporting has changed over the last 30 years. We’ll discuss case studies in newsgathering using social media. We’ll discuss projects in data science, epidemiology, marketing and journalism that have mined data to gain insights and tell stories. We’ll discuss interesting analyses of social media published by journalists as well as issues with verification. We’ll introduce social media strategies at each point along the newsmaking continuum, from idea to pitch to publish, with an eye towards your social media campaign assignment. We’ll quickly touch on 360-degree photo and video, which groups are encouraged to use in their newsletter reporting.

Lab: We’ll use Twxplorer, Mentionmapp, Tweetdeck, and/or Hashtagify to explore social media platforms, find related hashtags and visualize influence networks. The goal is to find sources, influencers and readers with an interest in your beat. Groups will decide which client publication they will take on for their social media data audit assignment. Groups will start devising the first phase of the audit.

Assignments for next week:

Due Oct. 3: Email Aleszu a draft of your reporting for newsletter #1.

Due Oct. 5: Ship newsletter #1 by the end of lab.

Readings for next week:

Interviewing Sources,” Nieman Reports, 2002.

Laura Helmuth, “Pitching Errors: How Not to Pitch,” The Open Notebook, 2012.

Miguel Paz, The Pitch, CUNY J-school, 2017.


Week 5, Oct. 3, 5: Interviewing, Pitching, Emailing.

Due Oct. 3: Email Aleszu a draft of your reported piece for newsletter #1.

Due Oct. 5: By the end of lab: Ship newsletter #1.

Themes: The art of the interview and considerations for digital storytelling, data gathering and dissemination. Email etiquette. The art of the pitch and examples of pitches across journalism. In-class exercise for finding sources and drafting up emails to potential sources for newsletter #2.

Lab: In groups, final tweaks to first newsletter and ship by end of class. Ideally, begin planning out coverage for newsletter #2.

Assignments for next week:

Due Oct. 10: Email sources and conduct interviews for newsletter #2.

Due Oct. 12: Pitch your groups your story for newsletter #2.

Readings for next week:

Most shared articles on Facebook in 2011,” Facebook, 2011.

What 120 Billion Facebook Impressions Can Tell Us,” Blitzlocal, 2012.

NPR, “An analysis of 3,000 Facebook posts,” 2015.

Trevor Eischen, “8 headline tips to draw readers on social media,” Poynter, 2017.

How the Associated Press is experimenting with headlines and modular stories to win Facebook,” Storybench, 2017.


Week 6, Oct. 10, 12: The Art and Science of Social Media.

Due Oct. 10: Email sources and conduct interviews for newsletter #2.

Due Oct. 12: Pitch your groups your story for newsletter #2.

Themes: Post-mortem exercise: What worked and didn’t work about newsletter #1? How can we iterate and apply changes to the next newsletter. Come up with a plan in groups. Next, we’ll explore the empirical studies into headlines, topics, sentiment, and text length for social media in preparation for the audit we’ll be running on client publications.

Lab: In groups, you will choose your client publication, look at the content analytics and start thinking figure out how to cross-reference it with social media strategies to derive insights. In groups, start looking for granular social media data and add it to your master spreadsheet. We’ll also pitch our groups stories and layout for newsletter #2.

Assignments for next week:

Due Oct. 19: Newsletter #2.

Readings for next week:

How Atlas, a project from Quartz, can help you organize your data and build various graphs and charts,” Storybench, 2016.

Exploring the 7 Different Types of Data Stories,” Mediashift.


Week 7, Oct. 17, 19: Don’t Fear the Data.

Due Oct. 17: Email Aleszu a draft of your reported piece for newsletter #2.

Due Oct. 19: Ship newsletter #2.

Themes: Come prepared to dig into data and find some stories. We’ll explore the basics of geospatial design and learn how to organize data for charts and graphs.

Lab: We’ll explore the content analytics data from our client publications to learn the finer points of Excel. We’ll finalize and ship newsletter #2.

Readings for next week:

Our Favorite Pew Research Center Data Visualizations from 2014,” Pew Research Center, 2015.

The 52 Best — And Weirdest — Charts We Made In 2016,” FiveThirtyEight, 2016.

Ross Crooks, “16 Captivating Data Visualization Examples,” HubSpot, 2015.

Mike Ananny and Kate Crawford, “Designer or journalist: Who shapes the news you read in your favorite apps?” Nieman Lab, 2014.

Jeremy Singer-Vine’s curated dataset collection: https://docs.google.com/spreadsheets/d/1wZhPLMCHKJvwOkP4juclhjFgqIY8fQFMemwKL2c64vk/htmlview?pli=1

Ana Swanson, “Six Maps that Will Make You Rethink the World,” Washington Post, 2016


Week 8, Oct. 24, 26: Information Design and Visualization.

Themes: Using Google maps, we’ll explore digital cartography and discuss best practices of information design. We’ll also be usingRaw for more ambitious, less mainstream visualizations. We’ll look at examples of maps, data GIFs, other visualizations in the wild. We’ll focus on* best practices, formats, platform, style, and tools.*

Assignments for next week:

Plan social media campaign. Delegate tasks.

Readings for next week:

Josh Stearns,Journalism’s Theory of Change: From Community Engagement to Community Action,” Local News Lab, 2014.

Jennifer Brandel, “What We Mean When We Talk About ‘Engagement,’” Medium, 2016.

Nicole Froio, “New Community Tools: Hearken,” Coral Project, 2016.

ProPublica, “What’s Next For ProPublica’s Engagement Reporting Team,” 2017.

Bridget Peery and John Wihbey, “The story of ProPublica’s maternal mortality series and its structured call-out to the crowd,” Storybench, 2017.


Week 9, Oct. 31, Nov. 2: Case Studies in Audience Engagement.

Themes: We’ll discuss efforts in community engagement in journalism – like the 6,000 stories collected by ProPublica onAgent Orange – and audience development strategies. Guest speaker: Tory Starr, WGBH.

Assignments for next week:

Due Nov. 7: Draft of your piece for newsletter #3.

Due Nov. 9: Ship newsletter #3.


Week 10, Nov. 7, 9: Content analytics.

Due Nov. 7: Email Aleszu a draft of your reported piece for newsletter #3.

Due Nov. 9: Ship newsletter #3.

Assignments for next week:

Due. Nov. 16: Social media campaign design proposal.


Week 11, Nov. 14, 16: Design proposal.

Due Nov. 16: Social media campaign design proposal.


Week 12, Nov. 21: Workshopping.


Week 13, Nov. 28, 30: Deployment.

Due Nov. 30: Launch social media campaign on 30 and continue posting through the weekend.


Week 14, Dec. 5: Final presentations.

Due Dec. 5: Final presentations.